Essays about: "American market overview"

Showing result 1 - 5 of 8 essays containing the words American market overview.

  1. 1. Reggae, rum punch and responsibility : A multi-case study about the usage of CSR in Dominican SMEs

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Michelle Lauritzen; Antina Schröder; [2017]
    Keywords : Corporate Social Responsibility; CSR; internationalization; developing;

    Abstract : This paper aims at providing a deeper understanding about how corporate social responsibility (CSR) can help small and medium sized enterprises (SMEs) in developing countries, looking at the case of Dominica, to strengthen their position on the international market. Different views and aspects of CSR have been found and analysed in order to show what previous scholars have contributed to the field. READ MORE

  3. 2. How to Target the Need for Self-Scanning Solutions in the Northeastern American Food Retail Market : A Case Study with Datema

    University essay from KTH/Industriell marknadsföring

    Author : PATRIK BERN; Joakim Larsen; [2016]
    Keywords : Self-scanning solutions; Northeastern American Food Retail; Omni-channel retailing; Customer Experience; Relationship Marketing; Industrial Marketing; Change Management; Entry Mode Theories;

    Abstract : The development of digital solutions has changed the way consumers complete purchases today. New distribution channels through internet and mobile applications have come to challenge the business of traditional retailers. Thus, retailers must find new ways of keeping customers loyal to the store. READ MORE

  4. 3. Alibaba Group’s Market Entry and Expansion in The United States

    University essay from Lunds universitet/Produktionsekonomi

    Author : He Caroline; [2015]
    Keywords : Technology and Engineering;

    Abstract : Background: We are today doing business in a global and increasingly digitalized world where e-commerce has become a significant approach for companies to be successful and to reach a bigger market. Alibaba Group is today considered to be the world’s largest e-commerce company and was founded in 1999 by Jack Ma, a former English teacher from Hangzhou, China. READ MORE

  5. 4. The Capital Structure of Swedish banks -Development after a financial crisis

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Victor Nilsson; Joakim Nordström; [2013-09-09]
    Keywords : Basel Accords; Basel Committee; Capital structure; Financial crisis; Liquidity; ;

    Abstract : Background and problem: This study investigates the effects of the financial crisis of 2007- 2008, a crisis partly caused by mortgage backed securities. Banks had a large part in the developments taking place in the years after the outbreak of the crisis in 2007, as many banks had an excessively low capital base, involving too much risk in its businesses. READ MORE

  6. 5. The Internet use by the Luxury industry. : An interactive tool for a very demanding sector

    University essay from Handelshögskolan vid Umeå universitet

    Author : Charlotte Larbanet; Benjamin Ligier; [2009]
    Keywords : Internet Luxury;

    Abstract : Luxury is a particular sector that is difficult to define. However it can be characterized using these following adjectives: high price product, exclusivity, prestige, and niche market. READ MORE