Essays about: "Amir Nawaz"

Found 1 essay containing the words Amir Nawaz.

  1. 1. The Perceiced Impact of Business Intelligence Tools on Marketing Success

    University essay from Högskolan i Skövde/Institutionen för informationsteknologi

    Author : Amir Nawaz; [2015]
    Keywords : Decision Support Systems; Business intelligence; Marketing Performance; Strategic Planning; Organizational Support; Knowledge Management; Technological Innovation; Qualitative and quantitative study;

    Abstract : Purpose:  The purpose of this study is to analyze the perceived impact of business intelligence tools on marketing success. Methodology:  This research has conducted based on a literature study in the field business intelligence and pharmaceutical industry marketing. READ MORE