Essays about: "Amit Chaudhary"

Found 1 essay containing the words Amit Chaudhary.

  1. 1. Supplementing consumer insights at Electrolux by mining social media: An exploratory case study

    University essay from Internationella Handelshögskolan

    Author : Amit Chaudhary; [2011]
    Keywords : Social media; Web 2.0; Consumer generated content; Text mining; Mixed methods design; Consumer insights; Marketing research; Case study; Analytic coding; Hermeneutics; Asynchronous; Emergent strategy;

    Abstract : Purpose – The aim of this thesis is to explore the possibility of text mining social media, for consumer insights from an organizational perspective. Design/methodology/approach – An exploratory, single case embedded case study with inductive approach and partially mixed, concurrent, dominant status mixed method research design. READ MORE