Essays about: "Amna Asad"

Found 3 essays containing the words Amna Asad.

  1. 1. Why Recommend Cashless - A Quant Study Exploring The Determinants of The Intention To Recommend Mobile Payment System

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sana Rehman; Amna Asad; [2021]
    Keywords : Mobile payment system; word-of-mouth; recommendation intention; cashless payments; technology spread; Business and Economics;

    Abstract : The purpose of this thesis is to explore antecedents of recommendation intention for the mobile payment system. The research design was cross-sectional, thus allowing to make associations and patterns. Further, structural equation modeling is used to analyze the relationships between the antecedents and intention formation. READ MORE

  3. 2. Online Customer Reviews Within Business-to-Business: Exploring Elements That Affect Customer Reliance On Online Customer Reviews

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Cornelia Borg; Mikaela Vanselius; Amna Asad; [2020]
    Keywords : Online Customer Reviews; Business-to-Business; Decision-Making; Electronic Commerce; Business and Economics;

    Abstract : Purpose: The purpose of this paper is to explore the potential importance of online customer reviews within business-to-business and identify the significant elements of online customer reviews within the sector. Managerial Implications: The findings from this research can assist decision-makers in a busi- ness-to-business setting to better understand and navigate through online channels. READ MORE

  4. 3. Leadership Style & Challenges of MCT Management : Case Study- Swedish Construction MNC

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Semeh Maaroufi; Amna Asad; [2017]
    Keywords : Multicultural team; Challenges; Culture; Diversity; Leadership style; Leader;

    Abstract : Ongoing globalization in business world has led to increase diversity of workforce.Organizations are relying more and more on people coming from all over the world withdifferent backgrounds, nationalities, culture, race etc. READ MORE