Essays about: "Amoros"

Found 2 essays containing the word Amoros.

  1. 1. THE IMPACT OF MERGERS AND ACQUISITIONS ON BRAND VALUE IN THE HOTEL SECTOR DURING THE ECONOMIC CRISIS IN SPAIN. A CASE STUDY OF NH HOTELES & HESPERIA.

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Joana Maria Rosselló Dalmau; Laura Arteaga Amorós; [2012]
    Keywords : ;

    Abstract : This dissertation examines the role and impact of the M&A’s created during the economic crisis in the tourism sector on the brand strategy, and their portfolio. We analyze different theories explaining brand concept, the advantages and disadvantages of building a new brand or buying an existing brand, how the portfolio can change after the merger and the concept of rebranding to draw conclusions thought the examination of a case study based on the biggest urban hotel chain in Spain: NH Hotels and its merger with Hesperia. READ MORE

  3. 2. 'If you want to know the truth...' : En analys av berättaren Holden i J.D Salingers The Catcher in the Rye

    University essay from Örebro universitet/Akademin för humaniora, utbildning och samhällsvetenskap

    Author : Ronak Novrouzpour; [2010]
    Keywords : The Catcher in the Rye; Holden; otillförlitlig berättare; Booth; Chatman; Amoros; Puxan; Zerweck;

    Abstract : .... READ MORE