Essays about: "Amsterdam Marketing"

Found 2 essays containing the words Amsterdam Marketing.

  1. 1. City rebranding through co-creation with the residents - the case of Amsterdam

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Frederique Krop; Effrosyni Tigka; [2016]
    Keywords : Amsterdam; City Rebranding; Stakeholders; Residents; Amsterdam Marketing; Co-Creation; Place Satisfaction; Business and Economics;

    Abstract : Purpose: There has been a lot of research about city rebranding, however in the realm of tourists and businesses as stakeholders. The aim of this study is to investigate the involvement of residents in the city brand as part of rebranding. READ MORE

  3. 2. City branding on Instagram: DMOs and their usage of affordances

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Mark Fokkema; [2016]
    Keywords : social media; Instagram; affordances; content analysis; interviews; challenges; Leeuwarden; Amsterdam; Kietzmann; Spector;

    Abstract : Technological developments such as social media have created challenges for DMOs (destination marketing organisations or destination management organisations). DMOs are trying to keep up with development of new social media platforms including Instagram. READ MORE