Essays about: "Amy Mulcahy"

Found 1 essay containing the words Amy Mulcahy.

  1. 1. Consumer Response and Interpretation of Provocative Advertising through Message Encoding and Association Creation

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Amy Mulcahy; Monika Vaiciulyte; [2014]
    Keywords : Provocative advertising; Shock advertising; Encoding; Decoding; Mass Media Communications; Emotional response; Business and Economics;

    Abstract : In a globalized world subjected to ongoing rapid technological development and increasingly evocative entertainment, advertisers are turning their attention to methods of provocation in an effort to induce actionable behavior from the consumer. Struggling to fight their way through the challenging environment of todays saturated market and appeal to the increasingly desensitized consumer, advertisers are increasingly looking to engage consumers by arousing feelings and emotions through provocation. READ MORE