Essays about: "An Exploratory Study on Young Thai Women Consumer Behavior toward Purchasing Luxury Fashion Brands"

Found 1 essay containing the words An Exploratory Study on Young Thai Women Consumer Behavior toward Purchasing Luxury Fashion Brands.

  1. 1. An Exploratory Study on Young Thai Women Consumer Behavior toward Purchasing Luxury Fashion Brands

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : KAMOLWAN TOVIKKAI; WIWATCHAI JIRAWATTANANUKOOL; [2010]
    Keywords : Thai female students; Luxury fashion products; Luxury fashion brands; Consumer behavior;

    Abstract : Abstract Date: June 2, 2010 Program: MIMA – International Marketing Course name: Master Thesis (EFO 705) Title: An Exploratory Study on Thailand‟s Young Women: Consumer Behavior toward Purchasing Luxury Fashion Brands Authors: Kamolwan Tovikkai (851125)Wiwatchai Jirawattananukool (841111) Group number: 2462 Tutor: Konstantin Lampou Problem: If and how personal value, social recognition, and demographics impact Thai female students luxury fashion brand purchases and which marketing strategies should be used to influence their purchase intention? Purpose: -To identify what motivates Thai female students in purchasing luxury fashion brands -To identify the most effective strategies to use in penetrating the market and keeping the loyalty of customers Thailand. Method: Quantitative research method via survey was used for this research. READ MORE