Essays about: "Ana Susic"
Found 2 essays containing the words Ana Susic.
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1. C(GA):ing Through The Channel
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Brands increasingly involve their consumers as creators of marketing activities. A popular approach has been to invite consumers to create advertising content via ad contests - where the outcome has been referred to as consumer-generated advertising. READ MORE
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2. Plain packaging on energy drinks - A quantitative study examining the effects of generic packaging of energy drinks on consumer attitudes and perceptions
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : In today's society, children and young adults are frequently the subjects of marketing attempts to promote products and brands, even those of documented risk to the consumers' health. Marketers are aware of the importance of branding and product packaging, concepts linked to the products success, and thus, for the rapidly expanding market of energy drinks, packaging is used as a vehicle for brand communication. READ MORE