Essays about: "Analysis of Consumer Behavior in sustainability marketing"

Showing result 1 - 5 of 12 essays containing the words Analysis of Consumer Behavior in sustainability marketing.

1. 1. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Fahad Ayub; Buddika Mantilake; [2024]
   Keywords : Purchase Intentions; Consumer Durables; Trust; Loyalty; Price Value; Sri Lanka; Pakistan;

   Abstract : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. READ MORE

3. 2. The Green Road to Luxury : Insights into the Perceptions of Sustainability in the Minds of Luxury Car Consumers

   University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

   Author : Valeriia Lastovetskaia; João Pedro Alexandre Versteegen; [2023]
   Keywords : Luxury marketing; consumer behavior; decision-making; new luxury perception; automotive luxury;

   Abstract : Background The alarming speed of environmental degradation is enhancing the need to shift current production and consumption habits towards more sustainable ones. Luxury producers face the necessity to act following their responsibilities to stimulate sustainable sourcing, manufacturing, and marketing. READ MORE

4. 3. Do consumers assume that natural ingredients in skincare are more sustainable than synthetic ingredients? : A qualitative study on consumer behavior in regards to natural versus sustainable ingredients in skincare products

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Zana Sekiraca; Erika Torell; Fjona Ljutviu; [2023]
   Keywords : Sustainability; consumer behavior; green marketing;

   Abstract : The demand for sustainability in the cosmetics industry has gained significant attention inrecent years due to the growing environmental concerns and increased consumer awareness. Consumers are increasingly considering the environmental impact of their purchasing decisions, leading to a shift in attitudes towards greener consumption and driving the concept of green marketing. READ MORE

5. 4. Consumer's Ethical Perception on Greenwashing

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Aoi Ikeda; Georgios Komis; [2022]
   Keywords : Greenwashing; perception; consumer ethics; qualitative; sustainability marketing;

   Abstract : Background  A new way to promote environmentally friendly goods has arisen as the market has evolved. Greenwashing arose from societal pressures and a strong desire for green customers. READ MORE

6. 5. An analysis of the Impact of Brand Image on Consumer Purchase Behavior : The case of Lidl, Sweden

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Mahmud Ahmed; [2021]
   Keywords : brand image; factors of brand image; customer purchase behavior;

   Abstract : This research project had a purpose to discuss the impact of Brand Image on Consumer Purchase Behavior. For retailers brand image are the key factors that help them to engage with customers and influence their buying behaviors. READ MORE