Essays about: "Analysis of the marketing strategy of a company"
Showing result 1 - 5 of 125 essays containing the words Analysis of the marketing strategy of a company.
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1. Generative AI as a Tool for Swedish Startups - A qualitative study on how Generative AI can affect Swedish startups
University essay from Göteborgs universitet/Graduate SchoolAbstract : In today's rapidly evolving technological landscape, startups are constantly seeking new ways to innovate and stay ahead of the competition. One promising innovation is Generative AI, which uses large datasets to generate original content such as images, music, code, or text (McKinsey & Company, 2022). READ MORE
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2. Guidelines to align digital strategy with business strategy in a manufacturing SME
University essay from Högskolan i Skövde/Institutionen för ingenjörsvetenskapAbstract : The purpose of this thesis is to provide guidelines on how to align the business strategy and digital strategy in small and medium manufacturing enterprises. The research design includes a systematic-narrative literature review in which the data was collected through systematic and narrative examination followed by a qualitative analysis to identify themes and patterns. READ MORE
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3. CSR EMBEDDED IN THE CORPORATE DNA : A QUALITATIVE CASE STUDY OF CSR-BRANDING AND SUSTAINABILITY REPORTING WITHIN A NORDIC MULTI-BRAND ORGANIZATION IN THE BEAUTY INDUSTRY
University essay from Umeå universitet/FöretagsekonomiAbstract : CSR-branding has gained recognition and promotes organizations to incorporate CSRinitiatives into their branding strategies. Conversely, executing an effective CSR-brandingstrategy presents challenges such as aligning relevant initiatives with the corporate brand,assessing internal resources, and engaging external stakeholders. READ MORE
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4. Bringing New Technology to a Complex Market : A Market Analysis of the VIPS Protocol
University essay from Uppsala universitet/Industriell teknikAbstract : University research being adopted by, or transferred to, industry has enabled many of the things we now take for granted. The road from a breakthrough at a university to societal consequences is however a long and winding road full of dead ends and surprising turns. READ MORE
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5. Customer engagement in Formula 1 : From an old man’s club to social media behemoth
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Formula 1 is one of the worlds biggest sports, and in the recent years they as a sport has had one of the biggest upswing in the world in their viewership and activity on social media. Instagram has played a big part in this recent success and is the sporting organisations fastest growing social media. READ MORE