Essays about: "Anamaria Georgescu"

Found 1 essay containing the words Anamaria Georgescu.

  1. 1. Branding National Identity

    University essay from Lunds universitet/Sociologi

    Author : Anamaria Georgescu; Andrei Botescu; [2004]
    Keywords : Sociology; Sociologi; Social Sciences;

    Abstract : The following thesis, "Branding national identity", authored by Anamaria Georgescu and Andrei Botescu, attempts to develop a multidisciplinary perspective on a particularly new topic raised by marketing and advertising. Several theoreticians in the field discern the matter as a strategy of "fighting globalisation with its own weapons" (Simon Anholt, 2002). READ MORE