Essays about: "Anas Zarkawi"
Found 2 essays containing the words Anas Zarkawi.
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1. The harmony between CSR activities and business objectives matters : An explorative research on CSR-brand fit and brand image
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Brands implement some strategies in choosing the right marketing activities and engaging in CSR activities in order to build up a positive brand image in the consumer's mind and to influence their perceptions. “CSR-brand fit” is the level of matching between a company's objective and the implemented CSR activities. READ MORE
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2. The harmony between CSR activities and business objectives matters : An explorative research on CSR-brand fit and brand image
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Brands implement some strategies in choosing the right marketing activitiesand engaging in CSR activities in order to build up a positive brand image inthe consumer's mind and to influence their perceptions. “CSR-brand fit” isthe level of matching between a company's objective and the implementedCSR activities. READ MORE