Essays about: "Anastasiia Aniskova"

Found 1 essay containing the words Anastasiia Aniskova.

  1. 1. Stakeholders’ perceptions of purpose-driven brands: The case of Nike’s “Dream Crazy” advertising campaign

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Anastasiia Aniskova; [2020]
    Keywords : Social purpose; Brand purpose; Motives; Perceptions; Nike; Colin Kaepernick; Social Sciences;

    Abstract : The present study aims to contribute to the research on stakeholders’ perceptions of brands that take a stand on social issues and by doing so, express their social brand purpose. Social brand purpose is at the core of a brand, and it reflects the brand’s ideal as well as intent to make people’s lives better. READ MORE