Essays about: "Anders Laurenius"

Found 2 essays containing the words Anders Laurenius.

1. 1. Social Media in the Business-to-Business environment : International B2B companies utilization of specific social media channels in relation to the overall marketing strategy

   University essay from

   Author : Anders Laurenius; Niclas Wikström; [2016]
   Keywords : ;

   Abstract : .... READ MORE

3. 2. Quality Perception: : A quantitative study of measuring quality in the Swedish insurance market

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Jennifer Persson; Anders Laurenius; Caroline Landin; [2015]
   Keywords : Marketing; B2B; Swedish insurance company; The 5Qs Model; Quality perception;

   Abstract : .... READ MORE