Essays about: "Anders Mohammad"
Found 1 essay containing the words Anders Mohammad.
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1. Did you read the label? : an exploratory study on grocery shoppers’ brand loyalty and purchase intentions
University essay from Högskolan Kristianstad/Avdelningen för ekonomiAbstract : Due to the rise of the internet, the mislabelling of food products has turned into a well-known phenomenon. There is an unsolved paradox concerning how the act of mislabelling may influence brand loyal grocery shoppers’ loyalty and purchase intentions towards their favourite food brands. READ MORE
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