Essays about: "Anders Ollevik"
Found 1 essay containing the words Anders Ollevik.
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1. Copycats - a research concerning the attitudes consumers' has when familiar companies copies less familiar companies
University essay from Institutionen för marknadsföring (MF)Abstract : The goal of this paper was to explore the type of attitudes with regards to the ABC-model consumer has towards familiar brands that use copycatting as a persuasion attempt. This was done in order to highlight the phenomena and to determine if brand familiarity affects consumers’ attitudes towards copycats. READ MORE
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