Essays about: "Anders Söderman"

Found 1 essay containing the words Anders Söderman.

  1. 1. Establishment on YouTube : Catchphrases, communities and user involvement

    University essay from Institutionen för informatik

    Author : Niclas Lundberg; Anders Söderman; [2011]
    Keywords : YouTube; Establishment; Consistency; Catch-phrases; Viral; Sense of belonging; popularity on the web; online communities;

    Abstract : YouTube is a great place for attention and discussion. Individuals and companies canuse the context and the system for branding of their content. Previous research in thearea has had a larger focus on mass statistics and social patterns on YouTube asequations, rather than as a social platform with people using it. READ MORE