Essays about: "André Henrique Schweder"

Found 1 essay containing the words André Henrique Schweder.

1. 1. The Allocation of Resources at Trade Shows

   University essay from Högskolan i Halmstad

   Author : André Henrique Schweder; Arthur Leonardo Maas; [2017]
   Keywords : Trade Show Intelligence; Resources Allocation; Building Intelligence; Competitive Intelligence.;

   Abstract :          Motivated by the lack of models that can bring a general preparation formula for developing competitive intelligence in Trade Show, the authors researched in a theoretical database to develop a model that can bring a general vision for a company that wants to start to organize the personnel to gather competitive intelligence in trade show events.          Furthermore, was discovered that not many firms do actually realize the opportunities they have to acquire competitive intelligence in trade shows, that way the model was developed to facilitate the process. READ MORE