Essays about: "André Jonsson"

Found 2 essays containing the words André Jonsson.

1. 1. Market Entry Through Networks : A Case Study of a Swedish SME

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Samuel Björkqvist; André Jonsson; [2023]
   Keywords : Centrality; Central Nodes; Intermediaries; Legitimacy; Liabilities of Foreignness LoF ; Liabilities of Outsidership LoO ; Social Network Theory SNT ; Trust;

   Abstract : Purpose – This study aims to look into how foreignness and outsidership affect the market entry of a SME and the individual firm's ability to access the correct network as well as look at which support structures are available for the individual firms entering into a new market. Theory/Design & Research Questions – By looking through the lens of Social Network theory, aspects of trust, legitimacy, nodes, foreignness and outsidership, this study has looked into the journey of a large hamburger chain in Sweden that has successfully entered into different markets outside of Sweden. READ MORE

3. 2. Consequences of the implementation of the Loading Ledge - A descriptive case study at IKEA

   University essay from Lunds universitet/Förpackningslogistik

   Author : André Jonsson; Björn Mathiasen; [2004]
   Keywords : Unit load; packaging logistics; logistics; supply chain; wooden pallet; material handling; new unit load concept; Technological sciences; Teknik; Technology and Engineering;

   Abstract : Title: Consequences of the implementation of the Loading Ledge Authors: André Jonsson and Björn Mathiasen. Supervisors: Daniel Hellström - Division of Packaging Logistics, LTH. Mazen Saghir - Division of Packaging Logistics, LTH. Rickard Andersson - IKEA. READ MORE