Essays about: "André Yang Melsom"

Found 1 essay containing the words André Yang Melsom.

  1. 1. Digital Transformation of B2B Sales Organisations : A case study of a Swedish paper manufacturer

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : André Yang Melsom; Davina Maria Plum; [2022]
    Keywords : Business-to-business; Sales; Digitalisation; Digital Transformation; Paper Industry; Case Study; Framework; and Strategy; Business-to-business; Försäljning; Digitalisering; Digital Omvandling; Pappersindustri; Fallstudie; Ramverk; och Strategi;

    Abstract : With the introduction of a fourth industrial revolution, new technologies are changing the behaviour of buyers in all markets. Coupled with an acceleration caused by the COVID-19 pandemic, manufacturers are now more than ever facing a pressure to digitally transform. READ MORE