Essays about: "Andrea Boodh"
Found 2 essays containing the words Andrea Boodh.
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1. Avant-Garde for the Masses - A Study of Consumer Perception of Avant-Gardist Designer Brands after Collaborating with Mainstream Fashion
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : The use of intra-industrial co-branding within fashion has increased dramatically over the last decades, with a wide range of partner combinations including even avant-garde fashion designers. These brands are often licensing collaborations with mainstream mass-market brands, but with uncertain effects for their brands. READ MORE
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2. Is a No Ad the New Ad? A Comparative Study of Consumers' Perceptions of Non-Advertising and Advertising Brands
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Consumers are today continuously exposed to advertising, which value is increasing to brands. The advertising amount has long been recognized as a major driving force to signaling effects, and thus revenues. However, several brands distinguish themselves by setting their advertising amount to zero. READ MORE