Essays about: "Andrea Fenel"

Found 2 essays containing the words Andrea Fenel.

  1. 1. The Online Luxperience - Discovering luxury cosmetics consumption online

    University essay from Göteborgs universitet/Graduate School

    Author : Andrea Fenel; Maja Vilic; [2014-12-05]
    Keywords : e-commerce; luxury cosmetics; consumer motivation online;

    Abstract : The luxury industry is evolving quickly, and the most recent trend amongst luxury retailers is to expand their product range to include a cosmetics line. Meanwhile, the luxury consumer has turned to the web and an increasing amount of young women are using the Internet to purchase their beauty products. READ MORE

  3. 2. Regional loyalty matters : the impact of product-specific attributes on consumer loyalty

    University essay from Sektionen för hälsa och samhälle

    Author : Andrea Fenel; Magdalena Partyka; [2011]
    Keywords : Regional loyalty; Brand; Price; Quality; Organic; Locally produced food.;

    Abstract : Food consumption trends change continuously. A noticeable trend in Sweden and the western world is consumers’ need for knowledge about the food they consume and where it originates from. Moreover, consumers appreciate food products produced close to home. READ MORE