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1. 1. The Unwilling Customer - How Organisations Deal with Customer-Related Problems on an Imperfect Market

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Andrea Holmström; Erik Wottrich; [2012]
   Keywords : Imperfect markets; Customer; Market organisation; Organisational mechanisms; Decision-making process;

   Abstract : According to neo-classical market theory the market is self-correcting and strives towards equilibrium. There are however instances when market imperfections occur. READ MORE