Essays about: "Andrea Poth"

Found 1 essay containing the words Andrea Poth.

  1. 1. International Sustainable Marketing Strategy - A multiple case study of Swedish multinational companies within the apparel industry

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Andrea Poth; Miriel Sissonen; [2021-11-01]
    Keywords : sustainable marketing; international marketing; international business; international sustainable marketing strategy; apparel industry;

    Abstract : The growing awareness from both consumers and companies of unsustainable operations inmany industries has led marketers to incorporate sustainability into their marketing practices.Unsustainable operations can especially be seen in the apparel industry, which is ranked asthe second most unsustainable industry in the world. READ MORE