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Found 2 essays matching the above criteria.
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1. Phygital Fashion Week : A Qualitative Study of the Contemporary Copenhagen Fashion Week
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : The value of fashion week’s physical presence has been questioned in connection with the Covid-19 pandemic, when fashion week became fully digital. Once the pandemic subsided, the digital attributes were retained and combined with the physical space, resulting in a phygital fashion week. READ MORE
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2. International Sustainable Marketing Strategy - A multiple case study of Swedish multinational companies within the apparel industry
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : The growing awareness from both consumers and companies of unsustainable operations in many industries has led marketers to incorporate sustainability into their marketing practices. Unsustainable operations can especially be seen in the apparel industry, which is ranked as the second most unsustainable industry in the world. READ MORE