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1. 1. Value co-creation via smartphone applications

   University essay from Karlstads universitet/Avdelningen för företagsekonomi

   Author : Andreas Åsman; [2015]
   Keywords : Value propositions; value co-creation; resource integration; operant resources; smartphone applications;

   Abstract : The purpose of this thesis is to describe how value propositions can be seen as an operant resource in a wireless environment, for service providers’ opportunity to co-create value with their customers. To see how a service provider offer service in a wireless environment interviews have been conducted at Westra Wermlands Sparbank with the focus on service offered through a smartphone application. READ MORE