Essays about: "Andreas Bång"
Found 2 essays containing the words Andreas Bång.
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1. Digital Marketing Strategy : Social media and its contribution to competitiveness
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Purpose The purpose of this study is to explore how the use of social media can contribute to a firm‟s competitive position and identify the key factors that lead to a successful use of social media. Research 1. How can social media within digital marketing strategy contribute to Swedish SME‟s ability to compete? 2. READ MORE
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2. Digital Marketing Strategy
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Abstract Course/level: 2FE16E, Bachelor Thesis Authors: Bång Andreas & Roos Cajsa Tutor: Krister Jönsson Examiner: Pejvak Oghazi Title: Digital Marketing Strategy within Manufacturing Industry – A qualitative case study Keywords: Digital marketing strategy, relationship, branding, profit/performance, social media, social commerce, service quality, digital channels, the Internet, digital development, importance of digital channels Background: The climate in B2B is very competitive and the need for a marketing strategy is vital for a company to stay competitive. Relationship, branding and profit/performance are three parts that are argued to be central in a marketing strategy. READ MORE