Essays about: "Andreas Järvstrand"

Found 1 essay containing the words Andreas Järvstrand.

  1. 1. Transforming Consumer Values into Eco-Friendly Purchases : A study on young Swedish consumers within the Electronic mobile device market

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Andreas Järvstrand; Axel Larsson; Kasper Sundström; [2016]
    Keywords : Eco-Friendly; Value-Action Gap; Electronic mobile device industry; Young Swedish Consumers; Consumer Behaviour; Consumption values; CSR; Brand; Product information;

    Abstract : Problem: Although modern people are more aware than ever about the environment and responsible sourcing of raw materials, a gap exists between consumers’ preferences on eco-friendly products and their actual purchasing behaviour. Companies operating in the electronic mobile device industry have been unable to bridge this value-action gap and relatively little research has been conducted on this industry. READ MORE