Essays about: "Andreas Järvstrand"
Found 1 essay containing the words Andreas Järvstrand.
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1. Transforming Consumer Values into Eco-Friendly Purchases : A study on young Swedish consumers within the Electronic mobile device market
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Problem: Although modern people are more aware than ever about the environment and responsible sourcing of raw materials, a gap exists between consumers’ preferences on eco-friendly products and their actual purchasing behaviour. Companies operating in the electronic mobile device industry have been unable to bridge this value-action gap and relatively little research has been conducted on this industry. READ MORE
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