Essays about: "Andreas Kärnsby"

Found 1 essay containing the words Andreas Kärnsby.

  1. 1. SOCIAL MEDIA : -A study about the importance of Brand Awareness and Trust in Social Media

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Andreas Kärnsby; Yasmin Barroso Bastos; Mia Jana; [2014]
    Keywords : Social Media; Brand Awareness; Trust; B2B.;

    Abstract : Each year, the market place is becoming increasingly globalized and the role of the Internet has been crucial to this phenomenon. Marketers therefore are required to be current on the latest trends. The Internet can be used as a communication tool from the marketers and it is an ever changing medium. READ MORE