Essays about: "Andreas Kreidenweiss"

Found 1 essay containing the words Andreas Kreidenweiss.

  1. 1. Industry-Wide Business Model Innovation - The Case of the Swedish Music Industry

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Sven Ahrens; Andreas Kreidenweiss; [2012]
    Keywords : business model; business model innovation; industry transformation; music industry; Sweden;

    Abstract : The significance of business model innovation in marketing and strategy is widely acknowledged in literature. Most research on this topic focuses on one focal firm, and the application of theory is rather abstract. READ MORE