Essays about: "Andreas Lampeitl"

Found 3 essays containing the words Andreas Lampeitl.

1. 1. The Role of Influencers in Generating Customer-Based Brand Equity & Brand-Promoting User-Generated Content

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Andreas Lampeitl; Paulina Åberg; [2017]
   Keywords : Influencer Marketing; Paid Social Media Advertising; Brand Equity; Customer-Based Brand Equity; Brand Equity Dimensions; eWOM; Brand-Promoting User-Generated Content; Social Media; Instagram; Business and Economics;

   Abstract : Purpose The purpose of this study is to examine influencer marketing’s effect on customer-based brand equity and customers’ willingness to post brand-promoting user-generated content. Methodology An integrative mixed method approach, with qualitative pre-study for scale development and a quantitative (n=222) main study, has been applied for testing the communication forms effect on the concepts. READ MORE

3. 2. The Social Media Battle of the Younger Generation - Snapchat vs. Facebook

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Amanda Bjursten; Andreas Lampeitl; Paulina Åberg; [2017]
   Keywords : Business and Economics;

   Abstract : .... READ MORE

4. 3. Cooperatives communication through a brand heritage perspective

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Amanda Bjursten; Andreas Lampeitl; Paulina Åberg; [2016]
   Keywords : Business and Economics;

   Abstract : .... READ MORE