Essays about: "Andreas Nygren Ålander"

Found 1 essay containing the words Andreas Nygren Ålander.

  1. 1. The Influence of Market Dynamics on Business-to-Business Platform Service Pricing : A Case Study in the Spirits Industry

    University essay from Uppsala universitet/Industriell teknik

    Author : Andreas Nygren Ålander; Vilhelm Simoni; [2022]
    Keywords : business model; digital service; platform service; two-sided platform; multi-sided platform; pricing strategy; business-to-business; platform strategy; network effect; market dynamics;

    Abstract : Digitization of business has evolved business strategies and models. Companies have found new ways of value creation and consequently innovated monetization. A prominent area where this can be seen is within platform services, which lacks business-to-business research. Knowledge contribution in this area is therefore warranted. READ MORE