Essays about: "Andreas Oskarsson"

Found 3 essays containing the words Andreas Oskarsson.

  1. 1. A global brand imagery context on consumers’ willingness to purchase and pay price premium: the EuroAsia telecommunication sector

    University essay from Göteborgs universitet/Graduate School

    Author : Adam Oskarsson; Andreas Rosander; Pattapong Wirungruangkul; [2018-07-03]
    Keywords : Price premium; Purchase intention; Brand imageries; Brand equity; Telecommunication; Smartphones;

    Abstract : Purpose – The aim of this study is to explore how societal culture and brand imageries influence consumers’ willingness to pay price premium, along with consumers purchase intentions. Design/methodology/approach – The study is based on a quantitative survey of brand images found in the telecommunication sector and branding literature. READ MORE

  3. 2. Efficient transformation from general flow into a specific test case in an automated testing environment

    University essay from Blekinge Tekniska Högskola/Institutionen för programvaruteknik och datavetenskap

    Author : Andreas Oskarsson; [2003]
    Keywords : Automated testing; path coverage; software testing; action research;

    Abstract : SIMON is an automated testing application developed by WM-Data Consulting in Växjö, Sweden. Previously the test cases, called BIFs, run by SIMON to test the applications under test has been written manually in a very time consuming manner offering no protection against errors in the structure or misspellings. READ MORE

  4. 3. Web application development : a study on UML Web Application Extension

    University essay from Blekinge Tekniska Högskola/Institutionen för programvaruteknik och datavetenskap

    Author : Tobias Norberg; Andreas Oskarsson; Martin Kling; [2002]
    Keywords : Webb; Internet; Modellering; UML; WAE; Web application;

    Abstract : The complexity of Web sites are increasing and transforming into Web applications that contain business logic, interactivity, transaction handling and states. This phenomenon forces the Web developers to adapt more traditional software engineering techniques to keep the Web applications error free, maintainable, reusable, well documented etc. READ MORE