Essays about: "Andreas Rosander"
Found 2 essays containing the words Andreas Rosander.
-
1. A global brand imagery context on consumers’ willingness to purchase and pay price premium: the EuroAsia telecommunication sector
University essay from Göteborgs universitet/Graduate SchoolAbstract : Purpose – The aim of this study is to explore how societal culture and brand imageries influence consumers’ willingness to pay price premium, along with consumers purchase intentions. Design/methodology/approach – The study is based on a quantitative survey of brand images found in the telecommunication sector and branding literature. READ MORE
-
2. Software Project Planning : The Relationship between Project Planning and Project Success
University essay from Blekinge Tekniska Högskola/Avdelningen för programvarusystemAbstract : Software engineering is the computer science discipline concerned with developing computer software. However, software engineering does not only include the technical perspective of producing software. It also involves management issues, such as planning, controlling, and monitoring a software project. READ MORE