Essays about: "Andreas Rosander"

Found 2 essays containing the words Andreas Rosander.

  1. 1. A global brand imagery context on consumers’ willingness to purchase and pay price premium: the EuroAsia telecommunication sector

    University essay from Göteborgs universitet/Graduate School

    Author : Adam Oskarsson; Andreas Rosander; Pattapong Wirungruangkul; [2018-07-03]
    Keywords : Price premium; Purchase intention; Brand imageries; Brand equity; Telecommunication; Smartphones;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. Software Project Planning : The Relationship between Project Planning and Project Success

    University essay from Blekinge Tekniska Högskola/Avdelningen för programvarusystem; Blekinge Tekniska Högskola/Avdelningen för programvarusystem

    Author : Andreas Ljungquist; Björn Rosander; [2004]
    Keywords : Project success; planning; software engineering.;

    Abstract : Software engineering is the computer science discipline concerned with developing computer software. However, software engineering does not only include the technical perspective of producing software. It also involves management issues, such as planning, controlling, and monitoring a software project. READ MORE