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Found 2 essays matching the above criteria.

1. 1. A global brand imagery context on consumers’ willingness to purchase and pay price premium: the EuroAsia telecommunication sector

   University essay from Göteborgs universitet/Graduate School

   Author : Adam Oskarsson; Andreas Rosander; Pattapong Wirungruangkul; [2018-07-03]
   Keywords : Price premium; Purchase intention; Brand imageries; Brand equity; Telecommunication; Smartphones;

   Abstract : Purpose – The aim of this study is to explore how societal culture and brand imageries influence consumers’ willingness to pay price premium, along with consumers purchase intentions. Design/methodology/approach – The study is based on a quantitative survey of brand images found in the telecommunication sector and branding literature. READ MORE

3. 2. Software Project Planning : The Relationship between Project Planning and Project Success

   University essay from Blekinge Tekniska Högskola/Avdelningen för programvarusystem

   Author : Andreas Ljungquist; Björn Rosander; [2004]
   Keywords : Project success; planning; software engineering.;

   Abstract : Software engineering is the computer science discipline concerned with developing computer software. However, software engineering does not only include the technical perspective of producing software. It also involves management issues, such as planning, controlling, and monitoring a software project. READ MORE