Essays about: "Andreas Strömberg"
Found 1 essay containing the words Andreas Strömberg.
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1. Towards Universal Brand Personality Dimensions : A descriptive study of the validity of a proposed universal brand personality scale in a Swedish context
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: Brand personality is based on the notion that brands possess personalities similar to that of human personalities. It is a common measure for describing consumers’ brand perceptions, and brands with loyal customers often have distinctive personalities. READ MORE
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