Essays about: "Andreas Volmberg"

Found 1 essay containing the words Andreas Volmberg.

  1. 1. Negotiating creativity: An ethnographic study of selling advertising services.

    University essay from Göteborgs universitet/Graduate School

    Author : David Johansson; Andreas Volmberg; [2017-07-04]
    Keywords : Advertising creativity; Actor-network-theory; Knowledge boundaries; Boundary objects;

    Abstract : Advertising creativity has proven to be highly subjective and its inherent tensions becomes apparent when studying how advertising services are sold. An advertising agency is often evaluated through a pitch which creates an asymmetrical power relation where the client commonly receive the advertising they are perceived to want, which is not necessarily what they need. READ MORE