Essays about: "Andreea Greenstine"

Found 2 essays containing the words Andreea Greenstine.

1. 1. A Study of How Companies Enhance Their Strategies through Foresight Procedures to Anticipate and More Appropriately Prepare for Change

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Andreea Greenstine; Alyona Sazonova; [2014]
   Keywords : Strategy; Foresight; Change; Uncertainty; Coping with Change; Biases; Open Foresight; Future Studies; Networked Foresight;

   Abstract : Background: The traditional approach of strategy emphasizes the role of planning as a main driver for success. Thus, in an environment with a low propensity for change, managers are able to predict the market evolution and therefore allocate wisely their resources in order to optimize the company's actions. READ MORE

3. 2. Mobile Advertisements:Millennials' Perspective

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Andreea Greenstine; Andriy Lukin; Mariia Buzynna; [2014]
   Keywords : advertising; mobile marketing; Millennials;

   Abstract : Background: Millennials are the largest and most pertinent audience for mobile advertisements and yet, following an extensive literature review, there were no mobile marketing studies which delimited their scope specifically to Millennials. Furthermore, advertisements are complex presentations which are described by both content factors such as playfulness or informativeness, and also media type factors through which the advertisement is delivered. READ MORE