Essays about: "Andreea Tiron"

Found 1 essay containing the words Andreea Tiron.

1. 1. How does marketing body positivity influence online purchasing behavior? : A study on Swedish female underwear apparel consumers.

   University essay from

   Author : Andreea Tiron; Nouran Elsharabasy; [2022]
   Keywords : consumer behavior; underwear apparel; body positivity; body positivity marketing; body image; online marketing; purchase intention;

   Abstract : Background:  Body positivity promotion has recently received great attention, both from companies as well as from consumers. The responsibility of companies to promote a healthy body image and be inclusive of all people through their marketing activities is increasing, as the body positivity movement on social media has started to expand and change consumer demands for underwear apparel. READ MORE