Essays about: "Andrej Mionic"

Found 1 essay containing the words Andrej Mionic.

  1. 1. Brand Equity within Skin Care : A Qualitative Study of Consumer Attitudes and Preferences towards Green Skin Care Brands

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Maria Lindgärde; Andrej Mionic; [2020]
    Keywords : Branding; Green Branding; Brand Equity; Customer-Based Brand Equity; Consumer Behavior; Skin Care;

    Abstract : The green trend has exploded on the skin care market, as it is the fastest growing sector in the world market compared to other green cosmetic products. However, previous literature has primarily focused on cosmetics rather than skin care, which is why this study uses an exploratory and qualitative approach to study the attitudes Swedish consumers have towards skin care brands. READ MORE