Essays about: "Andrew Teasdale"

Found 1 essay containing the words Andrew Teasdale.

  1. 1. Digital Challenger Banks, A New Wave of Banking : A qualitative Study into Switching Costs

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Joshua Insoll; Andrew Teasdale; Alexander Pataki; [2019]
    Keywords : ;

    Abstract : The purpose of this thesis is to explore the perception of switching cost in the context of Digital Challenger Banks (DCB) from a consumer’s point of view. Previous research on switching costs has been conducted in various service industries and clear concepts have been defined, although the terminology might vary. READ MORE