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1. 1. Advertising in high- and low context cultures : A comparative content analysis between Sweden and Brazil

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Anette Karphammar; Maria Behrns; [2018]
   Keywords : ;

   Abstract : In today's increasingly globalised world, research within cultural differences is called for to be able to categorize nations and aid cross border communications around the world. This thesis is a quantitative study of differences in advertising communication between what is considered high and low context cultures, through a deeper look into Sweden and Brazil. READ MORE