Essays about: "Angela Nunana Ahiaveh"

Found 2 essays containing the words Angela Nunana Ahiaveh.

1. 1. Pack your bags: A Mulberry Repositioning case

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Emelie Pine; Mazvita Mawire; Angela Nunana Ahiaveh; [2020]
   Keywords : Brand management; repositioning; luxury brand; heritage brand; Business and Economics;

   Abstract : In 2012, Mulberry, a well-established British fashion brand recognised for its leadership in the affordable luxury category appointed a new CEO. This CEO aspired to reposition the brand to a target a more premium segment. READ MORE

3. 2. Exploring the Mediating Impact of Identity on Perceptions of Racially Diverse Fast Fashion Advertisements: Evidence from Millennial Individuals

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Angela Nunana Ahiaveh; Mazvita Mawire; [2020]
   Keywords : Business and Economics;

   Abstract : .... READ MORE