Essays about: "Angelica Fredriksson"

Found 1 essay containing the words Angelica Fredriksson.

  1. 1. Information gathering considering the influence of brand- awareness and attitude : A study focusing on young female consumers behavior in the cosmetic industry

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Emma Färemo; Angelica Fredriksson; [2015]
    Keywords : Information gathering; young female consumers; brand- awareness and attitude; online; offline; social media; cosmetic products;

    Abstract : Problem: Research shows that it is crucial to acknowledge the information search step to understand consumer decision-making. Moreover, consumers‟ buying behavior is affected by their brand awareness. READ MORE