Essays about: "Angelica Fredriksson"
Found 1 essay containing the words Angelica Fredriksson.
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1. Information gathering considering the influence of brand- awareness and attitude : A study focusing on young female consumers behavior in the cosmetic industry
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Problem: Research shows that it is crucial to acknowledge the information search step to understand consumer decision-making. Moreover, consumers‟ buying behavior is affected by their brand awareness. READ MORE
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