Essays about: "Angelica Johnsson-Gerde"

Found 1 essay containing the words Angelica Johnsson-Gerde.

  1. 1. The Swedish Trade Council : Access to knowledge - a core driver in the success of international business

    University essay from Företagsekonomiska institutionen

    Author : Angelica Johnsson-Gerde; [2008]
    Keywords : marketing; communication; information; knowledge; networks; internationalization;

    Abstract : Problem: The information-supply for companies that venture abroad is greater than ever before, however, the sort of information available is seldom exhaustive. Much of the information a company needs when venturing out on a new market can not be accessed on the market, but the knowledge needed is developed in the cooperation with other actors. READ MORE