Essays about: "Angelica Storck"

Found 1 essay containing the words Angelica Storck.

  1. 1. Marketing Communication in the New Digital World : Take the leap!

    University essay from Högskolan i Jönköping/IHH, EMM (Entrepreneurskap, Marknadsföring, Management); Högskolan i Jönköping/IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Leo Saleh; Angelica Storck; [2007]
    Keywords : Marketing; Market Communication; Marketing Management; Market Changes; Media Transformation; Media Audiences; Consumer Behaviour;

    Abstract : Background:During the last years, the boom of the Internet has carried along with it new possibilities for communication, in addition, other technological developments of society together act to form a new reality in which companies have to rethink their means for com-municating with consumers.Problem and Purpose:In a new reality where consumers seem to reap all the benefits of the technological changes, how then, should companies adjust to the changing environment? The authors first investigated the modern media environment and found some trends in how it is evolving, and after listening to what some experts within the field think about the future and of what should be done, they them-selves endeavoured to generate some guidance for companies in this matter. READ MORE