Essays about: "Angelica Stork"

Found 1 essay containing the words Angelica Stork.

  1. 1. Going, Going... Gone Global : A study of two companies that want to take their brands abroad

    University essay from Högskolan i Jönköping/IHH, EMM (Entrepreneurskap, Marknadsföring, Management); Högskolan i Jönköping/IHH, EMM (Entrepreneurskap, Marknadsföring, Management); Högskolan i Jönköping/IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Angelica Stork; Elisabet Leü Byström; Marie Gustafsson; [2007]
    Keywords : Branding strategies; Globalisation; COO-effect;

    Abstract : This is a bachelor thesis within marketing that aims at finding how branding strategies is affected by the market it operates and how it influences the possibilities to create a global brand. This will be carried out by looking at branding strategies, global branding and branding on the emerging markets with comparison to mature markets. READ MORE