Essays about: "Anh Mai"

Found 3 essays containing the words Anh Mai.

  1. 1. To what extent do online reviews affect purchase intentions towards high involvement products? : A quantitative study exploring the differences between Generation Z and Millennial consumers.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Thi Mai Anh Vu; Simon Zeremichael; Sandra Wåhlberg; [2022]
    Keywords : Electronic Word of Mouth; Word of Mouth; Purchase Intentions; Consumer; Millennials; Generation Z; Online Reviews;

    Abstract : The aim of this degree project is to gain a deeper understanding of how online reviews affect consumers' purchase intentions when purchasing high-involvement products. Exploring the differences of effect between two separate generations of consumers, Generation Z and Millennials. READ MORE

  3. 2. How does the market perceive ESG in IPOs : Investigating how ESG factors affect IPO Underpricing in the U.S. market

    University essay from Umeå universitet/Företagsekonomi

    Author : Thi Mai Anh Bui; Alessandra Frongillo; [2020]
    Keywords : Initial Public Offering IPO ; Underpricing; Environmental; Social and Governance ESG ; Sustainable finance; Textual analysis; Term frequency; Sentiment analysis.;

    Abstract : Environmental, Social and Governance (ESG) integration in financial activities is a crucial topic that is gaining importance in financial markets. During the years, many studies have been conducted about Initial Public Offering (IPO) and underpricing since they are fundamental aspects of firms’ lifecycle. READ MORE

  4. 3. The effects of exchange rate volatility on export : Empirical study between Sweden and Germany

    University essay from Institutionen för samhällsvetenskaper

    Author : Anh Mai Thi Van; [2011]
    Keywords : exchange rate; volatility; export; short run effects; long run effects; ARDL; Swedish krona; euro;

    Abstract : The relationship between exchange rate volatility and trade flow has been examined in a number of previous researches. The paper mainly focuses on investigating the impact of exchange rate volatility on export values from Sweden to Germany during 2000:01 and 2011:06. READ MORE