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1. 1. How Customer-Oriented Companies Create Value with Data - Examining the Customer Insight Process

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Anita Bhatia; Malin Hellman; [2013]
   Keywords : Big Data; Customer Data; Customer Insights; Customer Orientation; Resource-Based Theory;

   Abstract : Today organisations have more information at their fingertips than ever before. While managers have started to realise the benefits inherent in exploiting this phenomenon, often referred to as Big Data, the discussion so far has focused on technical solutions. READ MORE